Event marketing once related to the Super Bowl or a Bruce Springsteen concert. The term now applies to Hollywood blockbusters. In July, Universal started selling tickets for its opening of the movie “The Odyssey,” scheduled for 17 July 2026. Certainly the cast, which includes Matt Damon and Zendaya, is a […]
Continue readingCategory: Global Industries
Whether in primary, secondary, or tertiary industries, companies are required to think and act strategically in cross-border markets. That reach is not just to pursue customers; it may also involve supply-chain development. Yet there are limits. One-off events—like the 2021 Suez Canal blockage—and extreme scenarios—such as the pandemic—emphasize unexpected hurdles. Risk-averse decisions by policymakers and corporate executives are now reshaping global trade in both manufacturing and services.
Hospital Takeovers of Physician Practices Drive Up Healthcare Prices
In America, when you are discharged from a hospital, you may be referred to a specialist doctor at a private practice owned by the hospital. Researchers claim this monopoly behavior increases costs for consumers, without an attendant increase in quality. Under the guise of wellness, hospitals increasingly rely on in-house […]
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Colored Diamonds Bring New Focus to the Gemstone Industry
The Natural Diamond Council focuses on colored diamonds to differentiate natural stones from lab-grown ones. Buoyant auction prices for vivid and intense stones—supported by global economic turmoil—draws further attention to this segment of the business. As the trade group for major players, including De Beers and Petra, the Natural Diamond […]
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The Walmart Model Does Not Work in Healthcare
Walmart shuttered its health clinics and sold-off its telehealth business in recent months, amid widespread industry surprise. The convention was that the retail giant had deep enough pockets to make the business strategy work. Apparently, it was unwilling to hemorrhage blood. The firm retreated to its longstanding position in the […]
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