Category: Private Placement

Investors, whether individuals or institutions, are fickle. Their qualities can change unpredictably based on fast-moving market conditions. The only foundational trait is that most understand that they need to put their capital to work with urgency. Some prefer the exotic and extraordinary; others are more conservative, with an eye focused on the stable and secure. Decision processes often distill to overcoming objections or at least understanding those objections in context.